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Master P a.k.a Percy Miller has launched a new family-friendly network called BBTV. BBTV will provide positive content for a “black and brown culture that will appeal to all races with a goal to bring people of color a choice when turning on their television.” BBTV’s content will include health and fitness; animation; financial planning; reality TV; sitcoms; dramas; movies; “responsible” hip-hop music and videos; politics; sports and entertainment news; educational children’s shows; and teen and family programming:

“It’s extremely important to feed clean, quality and positive subject matter to our families,” chairman and CEO Miller said in a statement. “We believe TV content can be positive and responsible and still have good ratings with great content. BBTV will offer all kinds of family friendly entertainment that everyone can enjoy. Our mission is to target the new generation of responsible African-American and multiethnic English-speaking American and family-oriented and responsible hip-hop consumers who are taking charge of their families and striving for a better tomorrow.”

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