Eva Mendes' Racy New Advert is Banned | Celebrities Exposed: Celebrity Gossip & Hollywood Gossip

05 Aug

Too hot for TV: Eva Mendes’ racy new advert is banned by American networks

Author: Autor // Category: Celebrities Exposed, Eva Mendes

‘It’s my secret,’ whispers Eva Mendes in her new advertising campaign. But what isn’t secret is her body - which has caused outrage across America.

Her 30-second advert for new perfume Secret Obsession has been banned by U.S. networks after being deemed far too racy for TV - because it shows a brief glimpse of Eva’s nipple.

Secret: Eva Mendes in a sultry shot from the banned advert

In the black and white advert a mostly bare Eva rolls around seductively in an unmade bed. At one point the 34-year-old caresses herself, offering observant viewers the quick glimpse of her chest.

‘Between love and madness lies obsession,’ she whispers. ‘Love…madness. It’s my secret.’

Calvin Klein bosses don’t seem upset by the controversy, posting the advert on their website under the headline ‘Eva Mendes banned advert’.

Exposed: The star caresses her breasts as she rollls in her bed

‘This development is not entirely a surprise for the U.S. market,’ said Tom Murry, president and chief operating officer of Calvin Klein Inc.

‘We believe the commercial is exceptional and hits the mark for Secret Obsession. We will reach our consumers in the U.S. primarily through the Web site, the print campaign and at point of sale.

‘We are anticipating a very successful global launch.’

Eva previously exposed her body in the 2007 film We Own The Night. She told interviewers at the time she was horrified by what her father might think.

‘I told my dad. I said, ‘Dad, Poppy you cannot be there on time. Nobody can.’ It’s a tough one. I understand. It premiered in Cannes and I’m sitting there in the audience and I was like, “Oh my God, no that’s me. Oh my God, oh my God. That’s me. That’s my boob, that’s my boob.”‘